Acure is a 100% vegan, all natural, and organic hair and skin care line that focuses on performance and high quality natural and organic ingredients. They make it really easy to figure out which product is best for the results you’re looking for. Each line is made for a specific purpose, like volumizing, clarifying, or purple shampoo to get rid of brassy blondes and activated charcoal shampoo for dark hair. Plus, Acure is super affordable without all the chemicals of brands at the same price point.