Find the Best Acure Shampoo For Your Hair Type

Acure is a 100% vegan, all natural, and organic hair and skin care line that focuses on performance and high quality natural and organic ingredients. They make it really easy to figure out which product is best for the results you’re looking for. Each line is made for a specific purpose, like volumizing, clarifying, or purple shampoo to get rid of brassy blondes and activated charcoal shampoo for dark hair. Plus, Acure is super affordable without all the chemicals of brands at the same price point.

Aloe Vera for Hair

We LOVE that most Acure shampoos have aloe vera leaf juice as a first or second ingredient. Aloe vera is great for skin but also does wonders on hair. It works to heal and protect both scalp and hair.

aloe vera
  • Repairs broken hair shafts making hair stronger, thicker, and shinier
  • Destroys dead skin cells on the scalp stimulating hair growth
  • Gets rid of dandruff and itchy scalp
  • Reduces frizz and flyaways
  • Protects color-treated hair

Acure is 100% Vegan and made with NO parabens, sulfates, formaldehyde, paraffin, mineral oil and no animal testing. Most of their ingredients are organic (you might know the brand as Acure Organics!). If you check them out on EWG’s Skindeep, which evaluates the safety and toxicity of everyday products, Acure products rank low, and low is good!

Acure Organics

Something we love about Acure is the super affordable prices, high quality ingredients, and how easy it is to find the right products for your hair type. Plus, the bottles look nice in your shower!

Acure Shampoo

Acure Shampoo is sorted by hair care goal and the key ingredients that make it happen. 

Here’s a list: 

Acure Shampoo Review

Acure Clarifying Shampoo

Curiously Clarifying with Lemongrass and Argan Shampoo

Acure Curiously Clarifying shampoo is super popular and well loved for its ingredients and results. Aloe leaf juice, lemongrass, argan oil, and sea buckthorn make it an oil-dissolving, moisture-packing, sleek hair-making powerhouse of a shampoo with a fantastic all natural scent. 

acure curiously clarifying shampoo

Key Benefits

  • Destroys oil and product buildup with enzyme-rich aloe and lemongrass, a natural astringent
  • Prevents hair from drying out with all natural hydrating argan oil and fatty acid packed seabuckthorn
  • Promotes hair growth and leaves your hair and scalp feeling soft and clean

Key Ingredients

Aloe Leaf Juice

Cleanses and grows hair. Aloe leaf juice is packed with proteolytic enzymes that destroy dead skin cells on your scalp. This gets rid of oil and product buildup and kickstarts hair growth.


Cleanses. Lemongrass removes extra oil and build up in the hair follicles which frees them up to grow strong healthy hair. 

Argan Oil

Moisturizes and adds shine. Argan oil is packed with oleic acid and linoleic acid which keep the hair shaft lubricated and sleek while locking in moisture.  

Sea Buckthorn

Nourishes and moisturizes. Sea Buckthorn is rich with essential fatty acids and vitamin E. It helps relieve a dry, flaky scalp and adds moisture back into hair. 


Hair stylists recommend using a clarifying shampoo once a week if you have normal hair and more often if you use a lot of product (yikes, build up!) or have oily hair. It’s natural enzymes literally dissolve the dirt and oil clogging up your hair follicles leaving nothing but the fresh scalp you were born with. Unlike a lot of clarifying shampoos, it has natural oils to keep your hair from drying out and keep a moisture balance. If you have dry or color treated hair, this isn’t for you. Clarifying shampoo can actually do more harm than good by stripping your hair of essential oils. If you do want to give it a chance, don’t use it more than once a week. 

Daily Workout Watermelon and Blood Orange Shampoo

Acure Daily Workout shampoo is for oily hair, sweaty hair and scalp, or if you think your clarifying shampoo isn’t quite cutting it. 

acure daily workout shampoo

Key Benefits

  • Destroys oil and product build up with all natural proteolytic enzymes from aloe
  • Slows the production of oil and boosts hair growth
  • Deodorizes hair and scalp

Key Ingredients

Aloe Leaf Juice

Cleanses and grows hair. Aloe leaf juice is packed with proteolytic enzymes that destroy dead skin cells on your scalp. This gets rid of oil and product buildup and kickstarts hair growth.

Watermelon Fruit Extract

Reduces oil and grows hair. Packed with vitamin A to slow down the production of oil in your scalp along with growth boosting citrulline. Citrulline boosts arginine production and stimulates hair growth. 

Orange Fruit Extract

Deodorizes and cleanses. Naturally takes away odors from your scalp and hair while cleansing. Plus, it reduces inflammation which can lead to itchy scalp. 

Blackberry Fruit Extract

Adds shine and volume. Makes hair shiny and full of volume while preventing scalp fungus and bacterial growth. This is a nice ingredient for sweaty post-workout hair.


Acure Daily Workout Shampoo is good for you if you love getting sweaty and want your hair to look as good as your hot bod. It will help keep your scalp and hair clean and fungus-free while promoting hair growth. 

Acure Repairing Shampoo

Some Acure shampoos are geared just for repairing damaged hair and preventing future damage. Key ingredients give your hair what it needs to strengthen and moisturize plus stimulate hair growth and keep your scalp super healthy. 

Acure Ultra Hydrating Shampoo

acure ultra hydrating shampoo

Acure Ultra Hydrating shampoo is packed with all natural vegan ingredients like pumpkin seed oil and argan oil to give hair and scalp what they need to be healthy and grow thick, strong hair. Itchy scalp disappears with these deeply penetrating oils without leaving hair weighed down. 

Key Benefits

  • Natural vegan oils deeply hydrate hair and scalp which prevents itchy scalp
  • Promotes hair growth by keeping hair and scalp healthy
  • Hair is shinier, stronger, and more voluminous

Key Ingredients

Argan Oil 

Moisturizes and adds shine. Packed with oleic acid and linoleic acid to keep hair sleek and shiny while locking in moisture.  

Pumpkin Seed Oil

Moisturizes and grows hair. Adds moisture and nourishment to hair follicles which promotes healthier, thicker, fuller, and stronger hair growth. 

Blackberry Fruit Extract

Shine and volume. Makes hair shiny and voluminous while keeping scalp and hair health and free of opportunistic microbes.  


Acure Ultra Hydrating Shampoo leaves your hair shiny and full while keeping your scalp healthy. It encourages hair growth and eliminates an itchy flaky scalp. Plus, it smells fantastic.  

Juice Cleanse Supergreens with Adaptogens Shampoo

acure juice cleanse shampoo

Acure Juice Cleanse Supergreens shampoo is loaded with antioxidants, mushrooms, vitamins, and amino acids to stimulate healing and protection. Hair and scalp are strengthened and moisturized with these natural vegan powerhouse ingredients. 

Key Benefits

  • Stimulates hair growth and prevents hair loss through improving scalp circulation
  • Builds strength and protection against damage
  • Deeply moisturizes scalp and hair

Key Ingredients


Grows hair and builds strength. Ashwagandha can be taken as a supplement or used in a shampoo to help stimulate hair growth through stimulating scale circulation and increasing hair strength. 


Strengthens and moisturizes. Spirulina gives the scalp and hair amino acids and vital nutrients, like zinc and vitamin F, which restores elasticity (strength), pH balance, moisture, and hair texture. 


Strengthens and moistures. Iron-rich kale powerpacks your scalp and hair with iron which adds strength and builds a barrier against damage. Vitamin A adds moisture. 


Strength and moisture. Spinach is packed with iron, vitamins, and amino acids which help moisturize, create protection against environmental stress, and improve hair growth.  

Reishi Mushroom

Protects and grows hair. Dry, processed, and fragile hair is infused with free radical-fighting antioxidants giving it strength and protection. Reishi stimulates circulation in the scalp making hair grow stronger, thicker, and faster. 


When your hair needs a vitamin, amino acid, antioxidant-packed boost then this shampoo is your jam. The key ingredients only scratch the surface to what’s inside this shampoo. All natural, vegan, and organic ingredients give your hair the love it needs. 

More Popular Acure Shampoos

Some of the most popular Acure shampoos are listed below. Each is made for your specific hair type using only natural and organic vegan ingredients and designed to get results. 

Unicorn Shimmer Shampoo

acure unicorn shimmer shampoo

Acure Unicorn Shimmer shampoo may not be made with real unicorn, but True Unicorn Root is almost as good! Aletris Farinosa aka True Unicorn Root, is a real thing and has been growing in popularity for skin and hair care for years. Acure is one of the few companies to use it for hair care, as well as skin care. So, you could say it’s the unicorn of hair care (get it, unicorn of hair care?!?) 

Key Benefits

  • Smells like roses
  • Very hydrating and leaves hair lubricated and easy to manage
  • Boosts shine and reduces frizz

Key Ingredients

True Unicorn Root Extract (Aletris Farinosa Root) 

Moistures, balances, and creates shiny hair. Improves overall hydration and restores balance, especially for dry or oily hair. Plus, it makes your hair shine line a unicorn’s mane minus the rainbow glitter.

Helianthus Annuus (Sunflower) Seed Extract

Softens and creates shiny hair. Sunflower is rich in linoleic acid which makes hair super soft and easy to comb after showering. It adds shine and reduces frizz. Plus, it can slow hair loss


Unicorn Shimmer Shampoo helps your hair be soft like a sweet baby unicorn and shine like the sunbeam it was born on. It can stimulate hair growth along with making hair more manageable and less frizzy. 

Acure Dry Shampoo

acure dry shampoo

Acure Dry Shampoo for All Hair Types absorbs oil while stimulating hair growth, preventing hair loss, and improving the overall quality of  your hair. Dry shampoos are used between regular shampooing to reduce the amount of washing your hair gets. It’s great for ethnic hair, keeps color lasting longer, and reduces the amount of natural oils being lost when sudsing up with regular shampoo. 

Key Benefits

  • Won’t be dusty or show in dark hair
  • Absorbs oil on contact and prevents dandruff from happening
  • Stimulates hair growth and prevents hair loss

Key Ingredients


Prevents dandruff and itch. Rosemary is a natural oil which prevents itchy flaky scalp aka dandruff. This makes it a perfect addition to a dry shampoo! 


Grows hair. Improves circulation by stimulating blood flow to the scalp which increases hair strength, growth, and depth of follicles (decreases hair loss).  


Absorbs oil. Naturally absorbs oil making scalp and hair less oily between washing. 


Dry shampoos can be an easy and effective way to improve your hair. If you have ethnic, processed, or fragile hair it can help reduce the amount of times you need to wash with regular shampoo. This keeps hair’s natural oils and prevents it from drying out. Dry shampoo will soak up the oil your scalp produces so your hair doesn’t look greasy or weighed down. 

Vivacious Volume Shampoo


acure vivacious volume shampoo

Acure Vivacious Volume shampoo is the 100% vegan formula with mint, echinacea, and aloe vera (plus a gaggle of other fantastic natural and organic ingredients!) that will add boost and volume to your hair. Plus, it will make it grow faster, stronger and thicker while adding shine and protecting antioxidants. 

Key Benefits

  • Gives lightweight hydration
  • Boosts volume 
  • Stimulates scalp circulation and boosts growth

Key Ingredients


Banish dandruff and stimulate growth. Naturally prevents dandruff, fungus, and other gross happenings on your scalp. Adds antioxidants for damage control and stimulates hair follicles to grow thick and strong hair. 


Stimulate hair growth and add volume. Hair will be silkier, have more volume, and grow thicker and faster. Echinacea stimulates circulation to the scalp which promotes growth and volume.   

Aloe Leaf Juice

Cleans scalp and residue. Naturally occurring enzymes eat away oil and residue making your scalp cleaner and healthier. Adds volume by clearing the way for healthy strong hair. 


Mint, echinacea, and aloe leaf juice combine to make this minty shampoo that will not only add volume, but increase hair growth and thickness plus make your scalp happy. Yes, please!

Simply Smoothing Shampoo

Acure simply smoothing shampoo

Acure Simply Smoothing shampoo uses coconut water, aloe vera, marula oil, and a bunch of other natural ingredients to calm your frizzy hair and make it shine. 

Key Benefits

  • Calms frizz 
  • Adds shine with blackberry fruit
  • Feeds hair and douses it with hydration

Key Ingredients

Coconut Water

Nourishes and hydrates. Coconut water is loaded with B vitamins and potassium which give the scalp and hair what it needs to be hydrated and healthy which makes hair more manageable. It also helps your hair grow thick and strong.    

Marula Oil

Controls frizz. Marula oil is an occlusive oil which means it prevents water loss. This is great for frizz because it will keep that moisture right where it belongs, inside the hair shaft, instead of letting hair get dried out and frizzy. 

Blackberry Fruit Extract

Shine and volume. Makes hair shiny and voluminous while keeping scalp and hair healthy.  

Aloe Vera Leaf Juice

Nourishes and hydrates. Gives dry, frizzy hair hydration and long-lasting nutrients to keep smooth hair smooth. Added benefit of eating away dead skin cells on the scalp which promotes hair growth. 


These all natural ingredients are the perfect combo to give your hair that sleek, silky smooth look. Forget all the chemical products and get rid of the frizz with coconut water, marula oil, aloe vera and blackberry!

Wave and Curl Color Wellness Shampoo

acure wave and curl shampoo

Acure Wave and Curl Color Wellness shampoo is a great way to keep colored curly or wavy hair under control. It helps you get the most out of your color and avoid frizz without getting weighed down. Blue tansy oil, sunflower seed extract, and argan oil also help nourish and protect your scalp making new hair grow thick, strong, and healthy. 

Key Benefits

  • Prevents color fade for color treated hair
  • Nourishes and protects scalp encouraging hair growth
  • Keeps curly and wavy hair from frizzy

Key Ingredients

Blue Tansy Oil

Protects and nourishes. Blue tansy oil protects and nourishes your scalp which promotes growth and stronger, healthier hair. For color treated hair, it works to lock in color and prevent fade.  

Sunflower Seed Extract

Protects and nourishes. Sunflower seed extract is packed with vitamin E which helps nourish and heal your scalp and hair. For curly, wavy, and color treated hair, it can be especially great at taming frizz and encouraging hair growth. 

Argan Oil

Adds shine and locks in moisture. Packed with oleic acid and linoleic acid, argan oil keeps curly and wavy hair from getting frizzy by locking in moisture. 


Blue tansy oil, sunflower seed extract, and argan oil keep color treated curly and wavy hair from fading and from getting frizzy. Your hair will be moisturized with vitamin E and light oils like argan and blue tansy so it won’t get weighed down. 

Buildup Balancing Hemp and ACV Shampoo

Acure Buildup Balancing Hemp and ACV shampoo is an easier way to get some apple cider vinegar into your hair care routine. Acure’s has the potent clarifying agent, ACV, plus a few nourishing and protecting ingredients to counteract dry hair and scalp.  

acure buildup balancing shampoo

Key Benefits

  • Fragrance free 
  • Balances pH and reduces build up  
  • Nourishes, protects, and soothes hair and scalp

Key Ingredients

Apple Cider Vinegar

Clarifies and balances. ACV is great for hair in a few ways. It is naturally acidic, which clears up build up on your scalp and roots of hair caused from products, dry shampoo, and sweaty workouts. It restores pH balance to your scalp which makes it healthier and this means it will grow hair faster, stronger, and thicker. Added bonus, it helps control dandruff and fends off evil microbes and bacteria sent to do harm. 

Hemp Oil

Nourishes and protects. Hemp oil is a gentle natural way to give your hair and scalp the omega fatty acids it needs to be healthy. It’s packed with Omega 3, 6, and 9, amino acids, vitamins, and anti inflammatory agents which soothes, nourishes, and protects your scalp and hair. Happy scalps make for a boost in hair growth, along with stronger, thicker hair. 

Aloe Vera Leaf Juice

Clarifies and moisturizes. Naturally occurring enzymes eat away product and excess oil clearing the way for hair to grow thicker and stronger. Soothing aloe prevents your scalp and hair from getting too dry.     


Naturally clarify your hair while adding back oils and preventing dry scalp. Hemp and aloe vera create a nice balance so hair doesn’t get overdry or stripped. If you have color treated hair or super dry hair, this isn’t for you. Clarifying shampoos can strip your hair and scalp of their essential oils. If you do want to give it a go, don’t use it more than once a week.

Ionic Blonde Color Wellness Purple Shampoo

Acure Ionic Blonde Color Wellness is a purple shampoo made just for your blonde, platinum, and ombre hair. If you’ve ever been blonde, you know that the sworn enemy is brassy tones and they love to rear their ugly head a few weeks after your last highlight at the salon. Brassy tones are those yellow, red, and orange hues of your natural color are now becoming dominant over the blue hues inserted at the salon. This makes for an unwanted hair color and an unhappy blonde. Purple shampoo is the easiest way to get your cool blonde tones back and, even better, make sure brassiness never happens in the first place. 

Acure ionic blonde shampoo

Key Benefits

  • Prevents and eliminates brassy tones from blonde, platinum, and ombre hair colors
  • Repairs and hydrates blonde hair
  • Promotes hair growth by nourishing and stimulating the scalp

Key Ingredients

Carrot Root Extract

Tones and repairs. Carrot root is a natural toner which helps fend off those yellow brassy tones plus it helps repair split ends, hydrate, and revitalize lackluster blondes.  

Sunflower Seed Extract

Nourishes and repairs. Sunflower seed extract is packed with fatty acids and vitamins to give hair what it needs to be healthy, shiny, and soft. Added bonus for scalp nourishment to help hair grow in faster, stronger, and thicker. 

Aloe Vera Leaf Juice

Stimulates growth and heals. Natural enzymes eat away at dead skin cells on the scalp promoting hair growth while reducing inflammation and healing dry and brittle hair. For processed hair, aloe vera is a much needed, and usually overlooked, natural remedy for improving your overall hair health. 


Ionis Blonde Color Wellness purple shampoo gets rid of brassy tones and if you use it right after getting highlights, it prevents them from happening in the first place. This purple shampoo has natural and organic ingredients to keep your blonde, platinum, and ombre hair looking cool and fantastic!

Detox-Defy Color Wellness Shampoo

Acure Detox-Defy Color Wellness shampoo is a black, yes black, shampoo that helps dark colored hair stay dark.  With activated charcoal and volcanic ash it helps keep your hair dark and protected. Sunflower seed extract protects hair and scalp and encourages hair growth. 

Acure detox-defy shampoo

Key Benefits

  • Maintains auburn, brown, and dark toned hair colors
  • Cleanses the scalp and stimulates hair growth
  • Nourishes and protects scalp and hair 

Key Ingredients

Activated Charcoal

Maintains and protects dark tones. Activated charcoal absorbs excess oils and environmental toxins from your scalp and hair. It’s black in color and helps keep dark hair dark. 

Volcanic Ash

Maintains dark tones and softens. Volcanic ash helps keep your dark hair color while softening hair and scalp. It gets rid of dandruff and makes hair shiny. 

Sunflower Seed Extract

Protects and nourishes. Sunflower seed extract is packed with vitamin E which helps nourish and heal your scalp and hair. For color-treated hair, it’s especially great at taming frizz and encouraging hair growth. 

Aloe Vera Leaf Juice

Stimulates growth and heals. Aloe vera has natural enzymes which promote hair growth by clearing the way for strong, thick, and fast hair growth. Helps give color-treated hair back it’s natural moisture. 


Keep your auburn, brown, and dark hair healthy and vibrant. Keep your dark hair dark, soft, shiny, and dandruff-free. Activated charcoal and volcanic ash work naturally to maintain, protect, and clarify dark hair.

Final Thoughts

We love Acure shampoo for it’s impressive list of ingredients, both natural and organic, results-based product lines, and affordable price point. After using an Acure shampoo for a few days you’ll notice a difference in how your hair looks and feels. The hardest part is choosing which one to try first!